Tuna Advocacy: Hy-Vee Dives Deeper

Tuna is the second most popular seafood in the United States, right up there with shrimp and salmon. Given how many different delicious ways there are to serve it up, it’s no wonder we love it so much!

Hy-Vee is proud of its industry leading sourcing guidelines and continued efforts to offer Responsible Choice and Fair Trade tuna products. We also understand the importance of advocating for better policy and management of fisheries far before that seafood begins its journey through the supply chain to your plate.

Providing responsibly sourced seafood to our customers requires a multi-faceted approach that has Hy-Vee working behind the scenes to support strong policy and management of global fisheries. Sometimes, that means going to bat for fisheries reform. Many of the world’s tuna fisheries are experiencing pressure from overfishing, lack great monitoring, and require cooperation from multiple countries to adopt sustainable, and ethical, management practices. What fisheries managers can’t monitor or track on the water creates risks to fish stocks, the ocean and to the seafood companies that purchase tuna.

This year, Hy-Vee was one of 143 companies to sign on to a Global Tuna Sustainability Appeal letter to the world’s Regional Fisheries Management Organizations (RFMOs) advocating for better tuna management. RFMOs are in charge of implementing and enforcing tuna harvest strategies on the high seas. RFMOs have the power to reduce risks of illegal fishing practices by requiring 100% observer coverage to improve transparency and stronger guidelines for tuna fishing fleets. Retailer and industry participation in advocacy issues, such as these, sends a message that demand for responsible tuna is strong and encourages RFMOs to adopt better practices.

You can find additional information on our advocacy commitments in the Seafood Procurement Policy and on our Responsible Choice webpage under Conservation Initiatives.