As part of our efforts to responsibly source Hy-Vee seafood and fish, we’re involved in some behind-the-scenes environmental efforts intended to prevent some problems before they occur.
One of those efforts is the Ross Sea Pledge. The Ross Sea teems with species of large predatory fish and small krill, tiny crustaceans that are a giant link in the aquatic food chain and help sustain the whales, seals, penguins and other aquatic mammals that live in this pristine, unaltered ecosystem. It’s a magnificent “living laboratory” for scientists to study marine life and is known as “the last ocean” because of its relatively untouched state.
Unfortunately, the Ross Sea is vulnerable. By signing the Ross Sea Pledge, Hy-Vee has given its word that it won’t be part of that developing problem and is, in fact, part of the solution. By signing the pledge, Hy-Vee supports creation of a Marine Protected Area to protect the area against commercial fishing and pollution. This initiative is broadly supported by governments, scientists, NGOs and the fishing industry.
Hy-Vee is proud to be part of that group. What it means to customers is that we will not procure Antarctic toothfish (known as Chilean sea bass) from the Ross Sea. By taking a hands-off approach to that species from the Southern Ocean, we join others in working to reduce the level of illegal, unreported and unregulated (IUU) fishing in the Southern Ocean. Chilean sea bass is a notorious species for IUU fishing.
We’re not the only retailer supporting the initiative, but we are one of the few who are taking these aggressive steps to ensure that we’re procuring seafood for our customers in a way that not only protects the supply of seafood for generations to come but also the health of the oceans.
By the end of 2015, all fresh and Hy-Vee brand seafood will be responsibly sourced.
We’ve staked our corporate word on that, something we don’t do lightly. It’s not just lip service; we’re taking the actions to back it up.