Salmon lovers, this is what you’ve been waiting for: highly prized fresh Copper River/Prince William Sound salmon will be available at select Hy-Vee stores starting May 21, signaling the beginning of the 2014 wild salmon season in Alaska.
From now through fall, Hy-Vee customers will find some of the best of the catch in the fresh seafood counter at selected stores. It’s all Responsible Choice, a strong start to our commitment to responsibly source all fresh and Hy-Vee brand fish and seafood by the end of 2015.
Because it’s from Alaska, where sustainability of the seafood industry – the state’s largest employer – is so important it’s written into the state Constitution, our customers also have the satisfaction of knowing that the salmon comes from the best managed fisheries in the world.
The Copper River salmon from Cordova, AK, has an intense taste that comes from the size of the Copper River, one of the largest rivers in the world, and its cold waters, and it is considered the best salmon on the market.
The Copper River/Prince William Sound Marketing Association has done a fantastic marketing job. Alaska Airlines flies in the first ceremonial fish to Seattle, where some of the cities top executive chefs compete for the best salmon recipe in a now annual tradition known as the Copper Chef Cook-Off.
All that hype has made Copper River such a recognizable brand that out customers sometimes mistakenly refer to it as a species instead of a geographic area. There are three species of salmon in the Copper River District, and this year, it’s estimated that 1.60 million sockeye, 22,000 king salmon, and 280,000 Coho will be caught in the short, 4 to 6 week season.
Various factors can affect the total catch, including careful monitoring of the salmon run by the Alaska Department of Fish and Game. Officials want to make sure enough salmon escape to make their return not only their natal river to spawn, but to the exact spot of their birth.
As the wild salmon season progresses, Hy-Vee’s customers will see various other species of salmon showing up in the seafood case. As more becomes available, prices will adjust accordingly.