Recently, Hy-Vee’s private label canned tuna ranked fifth in Greenpeace USA’s Tuna Shopping Guide, which analyzed 14 widely available canned tuna brands across the United States. Greenpeace scored brands in categories including traceability, fishing methods used, product labeling and consumer education, and support for marine reserves and promoting industry change. Through this scoring process, it found that only 20 percent of the canned tuna sold in the United States comes from sources that engage in responsible and nondestructive fishing practices.
Hy-Vee Select Responsible Choice skipjack and albacore tuna were recognized as ocean-safe products because of their pole-and-line or pole-and-troll fishing methods, which have minimal impact on other species. Greenpeace also noted Hy-Vee’s recent strides with its Seafood Procurement Policy and the availability of information on the company’s responsible seafood efforts.
Hy-Vee’s Seafood Procurement Policy includes the Responsible Choice labeling initiative, which informs customers about the company’s efforts to provide seafood from environmentally responsible sources. The policy was created to help Hy-Vee sell seafood that is not only safe for consumption, but that is also harvested or raised in a manner providing for its long-term viability while minimizing damage to the environment and other sea life.
Hy-Vee is dedicated to delivering a high-quality seafood selection to Midwest customers. To accomplish this, the company knows it must also play an integral role in keeping our oceans healthy. We congratulate Hy-Vee on this recent recognition and look forward to helping the company continue to improve its responsible seafood efforts.