Kansas City- and Des Moines-area customers had a chance to receive meal tips and learn about Hy-Vee’s Responsible Choice seafood from the professionals December 17-19, 2014. Four Alaska crab industry experts — including Jim Stone, who appeared on the Discovery Channel’s “Deadliest Catch” show — toured local Hy-Vee stores and shared stories with customers.
Hy-Vee hosted Alaska crab experts Jim Stone, Jake Jacobsen, Mark Gleason and Mark R. Jones. During the events, customers heard the fishermen’s stories and how they advocate for the responsible sourcing of seafood.
“I wanted to come to Hy-Vee because I’ve been watching what Hy-Vee has been doing. We’ve been really impressed with how much crab you’ve been selling and with your efforts toward sustainable seafood. And in Alaska, that’s what we’re all about,” Stone said. “The employees of Hy-Vee seem to care so much about the sustainability and about their jobs here, period. The quality of the crab displays is unbelievable.”
Hy-Vee’s chefs and seafood teams also shared techniques for seafood preparation and created enthusiasm in the stores.
“I was excited just to have them in our area and pick their brains because they’re full of knowledge,” said Tim Jones, seafood manager at Waukee Hy-Vee. “Their product is fantastic. Our regular customers made it a point to come over and talk to these gentlemen. It was a great thing for all of us.”
At Olathe (Kansas) Hy-Vee No. 1, an employee in a crab suit greeted customers, creating excitement as they arrived at the store. A large frozen case was transformed into “Hy-Vee Harbor Dockside” and featured selections of crab product as well as crab-related kitchen tools, seasonings and sauces.
The Liberty, Missouri, store put together a large case display that recreated the “Retriever,” Stone’s boat featured in the “Deadliest Catch” episodes. Stone signed the boat while in the store and later posted a message of thanks to the Liberty store on its Facebook page.
“Jim Stone was extremely touched that the Liberty store took the time and effort to use his boat as the theme for the crab promotion,” said Nancy Pagel, Kansas City-area marketing director. “In addition to an impressive crab display in their seafood case, one of the store’s chefs also sampled various crab recipes, including crab Rangoon pizza.”
Hy-Vee is committed to selling high-quality seafood that not only is safe for consumption, but that also is harvested or raised in a manner that provides for its long-term viability while minimizing damage to the environment and other sea life.
- Ankeny (Iowa) No. 2
- Blue Springs (Missouri)
- Kansas City (Missouri) No. 3
- Liberty (Missouri)
- Olathe (Kansas) No. 1
- Waukee (Iowa)
- West Des Moines (Iowa) No. 3
Biographies of the Alaska Crab Industry Experts:
- Jim Stone began fishing Bering Sea crab in 1978. He became a crab boat captain in 1987 and started buying in as a crab boat owner that same year. Stone now owns three fishing boats. He is active in and on the boards of several Alaska fishing trade organizations, former and founding president of Alaska Bering Sea Crabbers and current president of the Alaska Scallop Association. He appeared on the first season of the Discovery Channel’s “Deadliest Catch.”
- Mark Gleason began fishing in Alaska in 1995 and continued to fish from Alaska to Southern California until 2008. Gleason holds bachelor’s and master’s degrees focused primarily on fisheries and ocean policy. He worked in the U.S. Senate as a staffer on the Commerce Committee handling all ocean-related legislation, then as the government affairs representative for a Seattle-based fishing company. For the last three years, Gleason has been the executive director of the Alaska Bering Sea Crabbers, a trade association that represents about 70 percent of the harvesters fishing for crab in the Bering Sea.
- Jake Jacobsen has worked in Alaska and West Coast fisheries since 1968 and has operated many vessels. He was the engineer on a Bering Sea crab boat at age 18 and captain at age 26. Jacobsen was executive director of the Alaska Marketing Association from 1994 to 2005, representing crab harvesters in price negotiations with processors. He is currently executive director of Inter-Cooperative Exchange, a crab harvesting cooperative that typically harvests about 70 percent of the Bering Sea crab quota.
- Mark R. Jones is the retail marketing representative for the Alaska Seafood Marketing Institute (ASMI). He partners with retailers and distributors across the United States to merchandise and promote Alaska seafood products and the execution of tie-in opportunities for the Alaska seafood industry, such as co-op or themed promotions.