Responsible Choice Walleye Available Seasonally at Hy-Vee

Walleye is a versatile, premium-quality, upscale delicacy and a Responsible Choice item for Hy-Vee customers. The fish has a lean, snowy white flesh, which flakes when cooked properly, and provides a sweet taste. We offer the fish in several different forms—fresh or frozen as a fillet or as a whole fish.

We source our walleye from La Nassa Foods, located in the heart of the Lake Erie fishing community in Kingsville, Ontario, Canada. La Nassa first opened nearly 30 years ago as a seafood retail store in downtown Windsor, Ontario. Today, La Nassa Foods is a leader in the processing and distribution of freshwater fish, processing the finest Lake Erie fish landed daily by its fishing fleet.

La Nassa delivers its products to True World Cold Storage, where Hy-Vee then picks up the products and brings the fish back to PDI in Ankeny, Iowa, for U.S. Department of Commerce (USDC) inspection and distribution. From the time it leaves La Nassa all the way to PDI and on to Hy-Vee stores, the walleye is temperature-controlled to provide the best possible quality.

Walleye is a seasonal item. The fish first becomes available in late May, but as the summer heat warms the lakes, the fish are driven down deeper to the cooler waters below. Walleye become available again in late September, October or even November, depending on temperatures and weather.

Responsible Choice walleye assures our customers that this choice is of the highest quality and that Hy-Vee and the companies we work with are committed to the global environment.

Author: John Rohrs

I’m John Rohrs, seafood purchasing manager at Perishable Distributors of Iowa, a wholly-owned subsidiary of Hy-Vee established in 1982 to provide a central distribution system for perishable products to Iowa stores. In my job, I work with stores to help create more sales and educate employees on seafood. Through Hy-Vee’s Responsible Choice initiative I’ve enjoyed meeting and communicating with vendors and creating the friendships that make our partnerships work.

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