Responsible Choice Walleye Available at Hy-Vee

Hy-Vee opened two brand new stores in September – the very first two in the Twin Cities area of Minnesota. Although Hy-Vee has had several Minnesota store locations for years, these store openings reminded us just how much our customers love walleye.

Walleye is king in Minnesota, and customers throughout Hy-Vee’s trade area enjoy the fish. Hy-Vee’s walleye is a Responsible Choice. It’s wild caught by a recently MSC-certified fishery in Lake Erie. You can read more about the certification on the Marine Stewardship Council’s website:

Hy-Vee’s Responsible Choice walleye is sourced from La Nassa Foods, located in the heart of the Lake Erie fishing community in Kingsville, Ontario. La Nassa Foods has been a leader in the processing and distribution of fresh water fish for nearly 30 years.

Strategically located in Kingsville, one of the major Lake Erie commercial fishing ports, La Nassa manages the finest Lake Erie fish landed daily by their fishing fleet.
La Nassa’s Responsible Choice walleye is a premium-quality, versatile and upscale delicacy. Its lean, snowy white flesh flakes when cooked, providing a sensational, sweet-flavored taste.

Another popular fish Hy-Vee sources from La Nassa is whitefish. This fish’s delicate white flesh has a large flake and rich flavor. The popularity of this fish can be attributed to its versatility. It can be used with virtually any fish recipe.

Responsible Choice walleye assures customers that this choice is of the highest quality and that Hy-Vee and the companies we work with are committed to responsible seafood. Visit your local Hy-Vee’s seafood department – no matter where you’re located in Hy-Vee land – to try these delicious, Responsible Choice items today.

Author: John Rohrs

I’m John Rohrs, seafood purchasing manager at Perishable Distributors of Iowa, a wholly-owned subsidiary of Hy-Vee established in 1982 to provide a central distribution system for perishable products to Iowa stores. In my job, I work with stores to help create more sales and educate employees on seafood. Through Hy-Vee’s Responsible Choice initiative I’ve enjoyed meeting and communicating with vendors and creating the friendships that make our partnerships work.