Responsible Choice, Fair Trade Tuna

Fair Trade Certified logoThis month Hy-Vee is proud to promote our Responsible Choice Natural Blue Frozen Handline Caught Yellowfin Tuna Steaks. What sets this apart from similar products is the fact it is Fair Trade Certified.

Hy-Vee partnered with Anova Seafood to supply our Natural Blue Brand Tuna Steaks. Anova’s product is the first tuna steak in the world to be Fair Trade Certified. This is another great step toward seafood sustainability throughout the industry.

What is Fair Trade?

Fair Trade is a simple way to make every purchase matter. When consumers purchase a product with the Fair Trade Certified™ label, they know the fishermen and workers in the production process received a fair contract for their hard work. These contracts provide better prices and wages, safer working conditions and environmental protection. The communities also receive premiums to assist with community development, helping with necessary projects like education, health care and clean water.

How will fishermen and fisheries benefit from Fair Trade practices?

  • More Resilient Livelihoods in Coastal Communities: Fair Trade standards ensure safe working and living conditions and equitable prices.
  • Greater Access to Capital: Fishermen can use Fair Trade Premiums to invest in projects that improve the welfare of the community.
  • Enhanced Environmental Stewardship: Fair Trade criteria include responsible resource management and ecosystem protection.

For additional information on this Fair Trade program, read more on the program’s website.

Author: John Rohrs

I’m John Rohrs, seafood purchasing manager at Perishable Distributors of Iowa, a wholly-owned subsidiary of Hy-Vee established in 1982 to provide a central distribution system for perishable products to Iowa stores. In my job, I work with stores to help create more sales and educate employees on seafood. Through Hy-Vee’s Responsible Choice initiative I’ve enjoyed meeting and communicating with vendors and creating the friendships that make our partnerships work.