Rainforest Tilapia

Hy-Vee – ranked 2nd by Greenpeace – only works with top seafood suppliers. In April, Hy-Vee is featuring Rainforest Tilapia.

Rainforest Tilapia boasts some of the best tilapia stock in the world. Costa Rica’s immaculate natural environment combined with Oreochromis Niloticus, a choice Tilapia breed, creates a mild, pure flavor and thick, hearty fillets that stand fins and tails above the rest. Before each pond harvest, the fish are analyzed and taste-tested to assure the characteristic flavor clarity that makes Rainforest tilapia so exemplary, and thanks to our Genetic Improvement Program, only the best broodstock of Oreochromis are selected from each generation to breed, meaning the highest quality fish will always be sent to you.

Rainforest Tilapia can trace the entire life history of each fish in their care from farm, to processing plant, to market — seven generations back! Rainforest is unique amongst tilapia productions in that they own every step and stage of the production cycle. That means total quality control at every stage of a fish’s life, or “Total Traceability,” from farm to plate. Cook easy, knowing that each Rainforest fish is of the highest quality.

Rainforest Tilapia’s water source is at Lake Arenal, an eco-rich volcanic reservoir fed by natural water tributaries along Costa Rica’s tropical Atlantic Coast. By harnessing the power of Costa Rica’s moving falls, rivers, and streams, they raise tilapia in constantly flowing water, a unique breeding environment that gives their fish a rainforest-clean taste that must be experienced to believed.

Stop in your Hy-Vee seafood department today to pick up this delicious tilapia option.

To learn more about Rainforest Tilapia, visit https://www.tilapia.com/our-ethics .

Author: Jason Pride

I’m Jason Pride, and I am the Vice President of Meat/Seafood Operations for Hy-Vee, and have been in the industry for 30 years. Part of my job at Hy-Vee is to respond to increased customer demand for sustainably caught seafood, but also help move the industry forward in this area.