Salmon, widely considered a “superfood” based on its abundant health benefits, is a popular item among customers. Hy-Vee now offers Verlasso salmon, an ocean-farmed, eco-friendly fish that is raised to promote balance between our nutritional needs and our obligation to the environment.
Raised in the Chilean ocean waters off the coast of Patagonia, Verlasso is considered a premium salmon, abundant in taste and nutrients. Salmon get omega-3s from their diets. In the wild, these omega-3s come from small oily fish like herring and anchovies. Verlasso’s sustainably farmed salmon are fed a diet in which omega-3s come from yeast, which reduces dependence on forage fish—and helps preserve their wild populations.
The company’s unique model of aquaculture, which includes fewer fish per pen, and thus a reduced impact on water quality and sediment, emphasizes balance with nature. In 2013, the Monterey Bay Aquarium’s Seafood Watch program rated Verlasso salmon as a “Good Alternative,” which is the first and only time an ocean-farmed salmon has been named to this list. Because of this classification, this item qualifies as a Hy-Vee Responsible Choice item. Currently this is the only farm-raised salmon that we purchase that can receive this logo.
“Harmoniously raised” is Verlasso’s approach to sustainable salmon farming. The goal is to maintain harmony and balance with nature, which means keeping the demand for salmon in line with more environmentally conscious fish farming techniques. The intention is to reduce depletion of precious resources, protect local biodiversity and ensure the prime health of Verlasso farmed salmon.
Verlasso is a brand and trademark of AquaChile. AquaChile and DuPont formed a collaboration that combines the expertise of the companies to identify how to raise fish sustainably to provide nutritious protein for a growing population.