Hy-Vee is Working Behind the Scenes on Marine Conservation Programs That Make Every Day Earth Day

Authored by Kathleen Mullen-Ley & Nate Stewart

How Hy-Vee’s Responsible Seafood Program relates to the larger picture of marine conservation.

Earth Day is Tuesday, April 22, but Hy-Vee is making environmentally responsible choices every day. One of the most visible is the Responsible Choice initiative – Hy-Vee’s pledge to customers to responsibly source all fresh and frozen Hy-Vee brand fish by the end of 2015.

Less visible but no less important are three major marine conservation initiatives.
These are huge efforts that are not necessary to meeting Hy-Vee’s seafood goals, but are important to Hy-Vee in establishing itself as an industry leader in marine conservation issues.

Retailer participation in advocacy issues and reform is becoming increasingly important to customers as public awareness of threats to marine ecosystems grows. Hy-Vee supports the following three initiatives to help protect the oceans.

  1. Ross Sea Pledge
    The Ross Sea in Antarctica is the least altered marine ecosystem on Earth, supporting exceptional abundances of krill, penguins, fishes, and marine mammals, and it offers important scientific research opportunities only available in this unique place. To support the creation of a marine protected area in one of the world’s most isolated and pristine ecosystems, Hy-Vee publicly pledged that it will not procure Antarctic toothfish (also known as Chilean sea bass) from the Ross Sea.
  2. Genetically Engineered Seafood Pledge
    Hy-Vee extended its commitment to not sell genetically engineered (GE) salmon to include all GE seafood. There currently is no GE seafood on the market, but Hy-Vee is taking this proactive step in part because a technology company has petitioned the FDA for approval of an Atlantic salmon that contains genes from several other species that allow it to grow faster.This is a concern not only for the 93 percent of Americans who favor GMO labeling, but also from an environmental standpoint. Because they are modified to grow faster, there are valid concerns that these farm-raised GE salmon could escape and out-compete wild salmon populations, leading to the decline of wild salmon stocks. Anyone who values biological diversity does not want to go in that direction.
  3. Protection for the Bering Sea Canyons
    On Jan. 28, 2014, Hy-Vee sent a letter to the North Pacific Fisheries Management Council (NPFMC) in support of the establishment of a Fishery Ecosystem Management Plan for the Bering Sea, including protections for the Zhemchung and Pribilof canyons.A protected zone over these canyons is important because these areas have deep sea coral and sponge habitat that provide a very rare nursery for fish. Healthy coral and sponge habitat leads to healthy stocks of many commercially important fish, including Alaska pollock, Pacific cod, and numerous species of rockfish.

All three of these initiatives are ongoing, and Hy-Vee is committed to remaining engaged.

Author: Nate Stewart

My name is Nate Stewart and I am vice president of perishables for Hy-Vee. I’ve been with the company since I was in college, when I worked in a warehouse and staffed the graveyard shift at a Hy-Vee gas station. I left the industry for a while after college, but missed the energy and pace of retail. Part of my job is to help Hy-Vee become a leader in the arena of sustainable seafood and inspire other companies. I like the fact that our commitment to Responsible Choice seafood, coupled with our commitment to offering the best and freshest inventory, gives consumers confidence in what they’re putting on the table for their families.

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