Hy-Vee Features First Fair Trade Aquaculture Shrimp

Hy-Vee is celebrating Fair Trade Month in October by featuring the first shrimp aquaculture in the world to be Fair Trade-certified.

Ultra Natural shrimp a healthy, flavorful product now exclusively available at Hy-Vee. It’s all-natural, free of any additives and vacuum-sealed onsite to preserve freshness. There is 100% DNA traceability including the hatchery, nursery ponds, grow out ponds, feed, harvest dates, processing plant, cold storage and retail outlets.

Check out these flavorful, Responsible Choice and Fair Trade varieties in your Hy-Vee Seafood case:

 

 

 

 

 

 

 

 

 

To achieve Fair Trade certification, Ultra Natural Shrimp had to prove and continue to adhere to the practices mentioned above.

Like Hy-Vee, Ultra Natural Shrimp is committed to its employees and its communities.  Ultra Natural organized ADI, an employee association providing employees with a number of key social and financial benefits through profit sharing.

Fundesur, created in 2014, manages funds set aside by the shrimp industry, spearheading programs designed to improve the lives of  Honduran families. Learn more about Fundesur in the video below: