Hy-Vee Celebrates Responsible Seafood Program Achievements

Hy-Vee has completed its seafood sourcing due diligence plan two years ahead of schedule, concluding another successful year for its Responsible Seafood Program.

In 2017, Hy-Vee and FishWise created a 5-year due diligence plan to increase visibility into its seafood supply chains and reduce risks related to illegal and unethical fishing practices. The plan included specific steps to put Hy-Vee’s Seafood Procurement Policy into action. Since 2012, Hy-Vee has been working to build its best-in-class seafood program with increasing expectations and efforts for transparent, socially responsible seafood supply chains.

“Hy-Vee recognizes that responsible seafood is about more than environmental sustainability,” said Jason Pride, vice president of meat and seafood for Hy-Vee. “Transparent supply chains are essential for ensuring that seafood is harvested sustainably, legally and under fair labor conditions. Global seafood supply chains are complex and don’t necessarily provide adequate transparency. This is why Hy-Vee takes a proactive approach to confronting the uncertainty about the journey our seafood takes from the fishing boat to the dinner table.”

For the fourth year in a row, all fresh and frozen seafood as well as seafood used in Hy-Vee’s Nori sushi bars meet its policy for environmental sustainability. Hy-Vee’s private label shelf-stable tuna offerings meet the policy for the third year in a row. Continued compliance is directly attributed to regular data collection, strong relationships with seafood suppliers, and the seafood product pre-screening developed with its sustainable seafood partner, FishWise.

Hy-Vee will continue its efforts in 2021 with the help of FishWise, creating an extensive new due diligence plan to continue its dedication to the Responsible Seafood Program.