Environmental Advocacy: We Can’t Just Kick the Can Down the Road on Bering Sea Canyons. We Must Protect Them Now.

As a leading provider of commercial seafood in the United States, Hy-Vee is taking a progressive approach on several key environmental advocacy initiatives that we expect will have a positive effect on the health of the oceans and the species that live and swim in them.

We have made a strong commitment to building a market for Responsible Choice seafood. This makes us an important stakeholder in discussions about how to best protect the health of ecosystems that harbor and nurture that seafood.

Here’s a recent example of how we’re using our sway:

Hy-Vee appealed to the North Pacific Fishery Management Council (NPFMC) to approve protections for the Zhemchung and Pribilof canyons, which are carved into the Bering Sea shelf break, a unique ecoregion known as the Green Belt due to its extraordinary productivity.

The canyons contain abundant and diverse corals and sponges that provide valuable habitat for commercially important fish and other marine species. In many parts of the canyons, the deep sea corals can be over 1,000 years old. If stripped from the ocean floor or crushed by fishing gear, the corals are unlikely to will recover, creating a habitat deficit that is difficult if not impossible to regenerate.

Numerous fish and crab species depend upon canyon terrain for spawning and nursery areas, making these habitats important for sustaining species’ populations. Commercially important species that utilize the canyons for essential fish habitat include rockfish, Pacific cod, halibut, pollock and several species of crab.

Based on a National Oceanic and Atmospheric Administration (NOAA) assessment that said the geography, if not the habitat, of the canyons is unique and continuous study was warranted, the council decided on further study – the equivalent of kicking the can down the road.

Hy-Vee and a coalition of environmental groups and other stakeholders have taken the position that additional study isn’t the right tack. Protecting the canyons now is the equivalent of providing stakeholders with an insurance policy that can help preserve biodiversity as well as ensure the sustainability of fisheries and seafood supply.

Our leadership in advocacy on this issue may surprise some people. It’s as simple as this: we want to be able to offer our customers the species most impacted by non-sustainable management practices well into the future. If the experts we rely on urge more protection, we’re going to side with these approaches.

We can’t just protect one species at a time. We’ve made a commitment to other sea life and habitat, and one of the ways to accomplish this is to make sure all the species thrive.

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Author: Mike Smith

Hi, I’m Mike Smith, assistant vice president of real estate and sustainability for Hy-Vee. I’m in charge of organizing and overseeing Hy-Vee’s sustainability efforts, and also involved of managing and acquiring real estate for Hy-Vee stores and operations. I’ve been here since 2006. It’s refreshing to work for a company that is what it says it is. The values we talk about openly are the values we live by. Before coming to Hy-Vee, I worked for another great Midwestern company, Ruan Corp., where I worked in real estate and environmental affairs.

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