Hy-Vee is committed to the sustainability of seafood to ensure that future generations have access to the salmon we enjoy today. We proudly partner with the fishermen of Bristol Bay who not only practice this, but live it each day. These fishermen take great pride in harvesting one of the world’s best salmon.
The Nushagak and Kvichak river drainages comprise a pristine environment that creates one of the most ideal habitats on Earth. The Yupik and Dena’ina people are some of the last salmon- based cultures; salmon is essential to their daily lives, both as a food source and as an income producer.
This bay has been fished for more than 130 years, and this last summer was its largest run ever – more than 44 million salmon. This is truly a testament to sustainability. The Bristol Bay Salmon Management Plan administered by the Alaska Department of Fish and Game is the most effective and comprehensive resource management regime in the world. Alaska is the only state to have sustainability written in its state constitution.
Traceability is very important to the fishermen of Bristol Bay. They use coding, sorting and inventory technology that tracks each case from harvest to your store. Each case of the wild sockeye salmon is marked with the name of the fishing district where it was harvested, giving you unprecedented traceability.
There are more 1,400 ships that commercially fish Bristol Bay, and Hy-Vee partners with a select group of these – fewer than 100. We ensure that these fishermen are committed to providing the highest quality of wild sockeye salmon in all of Bristol Bay. Each fish is bled immediately after being removed from the gill net and then submerged in 33-degree circulating seawater. This guarantees unblemished, rich-tasting, firm flesh for the finest wild sockeye salmon.
At Hy-Vee we are proud of our commitment to seafood sustainability and even prouder to work side-by-side with the fishermen of Bristol Bay who live this every day.