It’s no secret that Hy-Vee prides itself in providing customers with healthy, responsibly sourced seafood. Since 2012, Hy-Vee has worked tirelessly to build a best in class Responsible Choice Seafood Program and continues to raise the bar with its expectations for transparent, socially responsible seafood supply chains.
Global seafood supply chains are complex and lack adequate transparency, which leads to uncertainty about the journey a fillet of fish takes from a fishing boat to the dinner table. Hy-Vee takes a proactive approach to confronting this uncertainty because, transparent supply chains offer businesses and customers greater assurance that seafood products are accurately labeled, come from legal sources, and are processed under fair labor conditions.
In 2017, Hy-Vee worked with FishWise, a sustainable seafood consultancy, to create a due diligence plan for improving social responsibility and traceability, and to counter illegal fishing practices within Hy-Vee’s seafood supply chains. The due diligence plan includes seven iterative steps aimed at increasing visibility into its seafood supply chains and reducing risks related to illegal and unethical fishing practices.
Each year Hy-Vee tackles new activities within its due diligence plan. Over the past twelve months, Hy-Vee has expanded its Seafood Procurement Policy, undertaken detailed engagement with suppliers to understand tuna supply chains, advocated for better tuna fisheries management and more.
Through its due diligence practices, Hy-Vee is contributing to more transparent seafood supply chains, greater accountability, and a healthier ocean for fish and people. Hy-Vee’s work provides an example of what dedicated businesses can accomplish when choosing to be proactive about assessing and mitigating supply chain risks.