Verlasso Salmon

At Hy-Vee, we work with excellent suppliers, including Verlasso. Verlasso offers a more consciously-farmed, premium salmon that meets our high standards of taste and quality.

Verlasso puts the health of its salmon first. The Verlasso crew raises their salmon in the beautiful, pristine waters of Patagonia, Chile. The water is free of pollutants, creating the perfect environment for fish.

The salmon also have lots of room to swim and to grow. Verlasso’s ocean pens are spacious, with fewer than four salmon, which surpasses other producer standards. The pens are widely spaced, and after each harvest period, Verlasso leaves them empty for a period of 3 to 6 months so the water can rejuvenate. The ocean waters are 60 to 80 meters deep, with a strong tidal flow for optimal salmon growth. Verlasso doesn’t use hormones and allows its fish to grow to harvest size over a period of two years.

The company’s salmon are raised and harvested entirely on site, where the company takes pride in being able to track every moment of their lives. Verlasso can trace its fish back seven generations. Once harvested, a gill tag is put on every fillet and whole fish so that customers can learn about the region the fish come from and learn more about the farm.

Verlasso salmon has a bright and delicate flavor. With slightly more fat content than wild salmon and a higher moisture content, the result is a buttery yet firm texture. This extra moisture also makes it delightful to cook. Verlasso’s levels of omega-3 are ideal for a heart-healthy diet. Stop in at your local Hy-Vee and talk with the seafood experts about the quality of Verlasso salmon and try some of this delicious fish!

Author: John Rohrs

I’m John Rohrs, seafood purchasing manager at Perishable Distributors of Iowa, a wholly-owned subsidiary of Hy-Vee established in 1982 to provide a central distribution system for perishable products to Iowa stores. In my job, I work with stores to help create more sales and educate employees on seafood. Through Hy-Vee’s Responsible Choice initiative I’ve enjoyed meeting and communicating with vendors and creating the friendships that make our partnerships work.