Verlasso Salmon: Responsibly Sourced

Verlasso

At Hy-Vee, we value excellence in our suppliers. Verlasso offers a more consciously-farmed, premium salmon that meets our high standards of taste and quality.

Verlasso puts the health of its salmon first. The Verlasso crew raises their salmon in the beautiful, pristine waters of Patagonia, Chile. There’s very little industrial development in Patagonia, so the water is free of pollutants. This area is in the lowest region of Chile, away from industrialized farms, creating the perfect environment for fish.

The salmon also have lots of room to swim and to grow. Verlasso’s ocean pens are spacious, with fewer than four salmon, which surpasses other producer standards. The pens are widely spaced, and after each harvest period, Verlasso leaves them empty for a period of 3 to 6 months so the water can rejuvenate. The ocean waters are 60 to 80 meters deep, with a strong tidal flow for optimal salmon growth. Verlasso doesn’t use hormones and allows its fish to grow to harvest size over a period of two years.

Verlasso has also reduced the number of wild-caught feeder fish it uses. The quantity of small fish like sardines, anchovies and mackerel has been reduced by 66 percent to reduce the depletion of oceanic resources.

The company’s salmon are raised and harvested entirely on site, where the company takes pride in being able to track every moment of their lives. Verlasso can trace its fish back seven generations. Once harvested, a gill tag is put on every fillet and whole fish so that customers can learn about the region the fish come from and learn more about the farm.

Verlasso’s goal is to minimize stress in their fishes’ lives up to and including harvest, so they are as healthy as possible. The company’s harvest approach is to minimize trauma—and preserve quality. The mission at Verlasso is adaptation; its employees are committed to continuous improvement in an effort to make the harvesting of fish more sustainable for the long term.

Verlasso salmon has a bright and delicate flavor. With slightly more fat content than wild salmon and a higher moisture content, the result is a buttery yet firm texture. This extra moisture also makes it delightful to cook. Verlasso’s levels of omega-3 are ideal for a heart-healthy diet.

Verlasso is the first Atlantic salmon to receive a Good Buy Alternative “Yellow Rating” from the Monterey Bay Aquarium® Seafood Watch®. Stop in at your local Hy-Vee and talk with the seafood experts about the quality of Verlasso salmon and try some of this delicious fish!

Author: Jason Pride

I’m Jason Pride, and I am the Vice President of Meat/Seafood Operations for Hy-Vee, and have been in the industry for 30 years. Part of my job at Hy-Vee is to respond to increased customer demand for sustainably caught seafood, but also help move the industry forward in this area.