Think Healthy, Think Local

Nestled in America’s Heartland – an area typically known for its endless rows of corn fields – lies one of the largest state-of-the-art aquaculture farms of its kind. VeroBlue Farms in Blairsburg, Iowa, raises one of the healthiest seafood species available today: “America’s Sea Bass” or barramundi.

When it comes to a farmed species, barramundi is just about perfect. VeroBlue’s proprietary aquaculture system creates a self-contained, nourishing environment where the fish grow firm and meaty for remarkably great taste, with no impact on the environment or disruption of nature. Using the natural elements of air, water and care, VeroBlue can replicate perfect growing conditions, allowing the fish to thrive. This provides seafood that’s delicious, healthy and extraordinarily sustainable. Because the fish are raised in VeroBlue’s ultramodern self-contained environment, they have no environmental impacts and receive Hy-Vee’s Responsible Choice logo of approval.

VeroBlue Farms’ land-based, farm-raised barramundi deliver a one-of-a-kind flavor that has quickly become a favorite of many fish lovers. Similar to wild-caught coho salmon, barramundi is also a natural source of beneficial heart and brain-healthy omega-3 fatty acids, making it one of the healthiest proteins to eat.

From the beginning, Hy-Vee has helped and supported this Iowa-based company by offering its sustainable barramundi to consumers. Consumers today want local, fresh and sustainable seafood options. VeroBlue’s facilities are less than 90 miles away from Hy-Vee’s fresh distribution center in Ankeny, Iowa.

Not only can you find this fresh, delicious fish behind the Hy-Vee seafood counter, but you can also find it featured on Hy-Vee’s Market Grille seasonal menu.

To learn more about VeroBlue Farms, click here to visit their website.

Author: John Rohrs

I’m John Rohrs, seafood purchasing manager at Perishable Distributors of Iowa, a wholly-owned subsidiary of Hy-Vee established in 1982 to provide a central distribution system for perishable products to Iowa stores. In my job, I work with stores to help create more sales and educate employees on seafood. Through Hy-Vee’s Responsible Choice initiative I’ve enjoyed meeting and communicating with vendors and creating the friendships that make our partnerships work.