Hy-Vee’s Responsible Choice Initiative Praised by Greenpeace; Ranked Among the Best in the US

Greenpeace released its 2015 Carting Away the Oceans (CATO) report on July 14, ranking Hy-Vee at third out of the 25 largest supermarket chains in the U.S. Greenpeace evaluates and ranks supermarkets in the CATO report based on their efforts to protect both the oceans and seafood industry workers since 2008.

Hy-Vee moved up to the top three this year, finishing in the “good” category and scoring above a 7 out of 10 for the first time. Hy-Vee was evaluated on the sustainability of its seafood in four key areas: policy, initiatives, labeling and transparency and Red List inventory. This is only the second year Hy-Vee has been included in the report.

Hy-Vee was praised by Greenpeace for its efforts to address illegal, unreported and unregulated fishing through political advocacy and participation in industry and NGO-led conversations to identify solutions.

Greenpeace congratulated Hy-Vee on its Responsible Choice canned skipjack and albacore tuna products, which are produced exclusively with tuna caught using environmentally friendly methods. You can read more about Hy-Vee’s canned tuna in this Seafoodies post.

Hy-Vee’s decision to discontinue Chilean sea bass – due to concerns about overfishing and bycatch of threatened or endangered species – also helped improve its ranking, as it’s the only of the top retailers to do so. Hy-Vee’s stance against genetically modified fish was also highlighted as a notable achievement.

Greenpeace writes: “After its ‘Carting Away the Oceans‘ debut last year, Hy-Vee doubled down on its strong performance, coming in third place overall and entering the good category for the first time. Hy-Vee means business about sustainable seafood. … Hy-Vee dropped Chilean sea bass, issued a strong public statement against GMO seafood, is on track to hit its 2015 sustainability goals and twice weighed in at key moments to address Illegal, Unreported and Unregulated fishing in the industry by sending letters to Congress.”

Whole Foods ranked first in the report, while Wegmans came in at second. Since the report’s inception, many large retailers including Hy-Vee have developed robust seafood policies. In the CATO Report’s ninth edition, 80 percent of the retailers profiled received at least a passing score of 4 out of 10.

To view the full report, Carting Away the Oceans 9, click here.

Hy-Vee’s Private Label Canned Tuna Among Top Five Responsibly Sourced Brands

Recently, Hy-Vee’s private label canned tuna ranked fifth in Greenpeace USA’s Tuna Shopping Guide, which analyzed 14 widely available canned tuna brands across the United States. Greenpeace scored brands in categories including traceability, fishing methods used, product labeling and consumer education, and support for marine reserves and promoting industry change. Through this scoring process, it found that only 20 percent of the canned tuna sold in the United States comes from sources that engage in responsible and nondestructive fishing practices.

Hy-Vee Select Responsible Choice skipjack and albacore tuna were recognized as ocean-safe products because of their pole-and-line or pole-and-troll fishing methods, which have minimal impact on other species. Greenpeace also noted Hy-Vee’s recent strides with its Seafood Procurement Policy and the availability of information on the company’s responsible seafood efforts.

Hy-Vee’s Seafood Procurement Policy includes the Responsible Choice labeling initiative, which informs customers about the company’s efforts to provide seafood from environmentally responsible sources. The policy was created to help Hy-Vee sell seafood that is not only safe for consumption, but that is also harvested or raised in a manner providing for its long-term viability while minimizing damage to the environment and other sea life.

Hy-Vee is dedicated to delivering a high-quality seafood selection to Midwest customers. To accomplish this, the company knows it must also play an integral role in keeping our oceans healthy. We congratulate Hy-Vee on this recent recognition and look forward to helping the company continue to improve its responsible seafood efforts.

Hy-Vee Nets Prestigious National Recognition for Environmentally Responsible Seafood Ffforts

We did it! In the Carting Away the Oceans: 2014 Rankings of Seafood Sustainability in U.S. Supermarkets report released last week by Greenpeace USA, Hy-Vee’s seafood sustainability efforts are ranked fifth among the country’s top 26 retailers. The report evaluates major U.S. retailers for the sustainability of their seafood in four key areas: policy, initiatives, labeling and transparency, and Red List inventory.

greenpeace

According to the report, “Hy-Vee’s remarkable entrance can be credited to the seafood team’s internal drive and proactive approach to seafood sustainability, coupled with corporate-level endorsement and confidence in its category staff.”

“We were surprised at how well Hy-Vee performed, by essentially rocketing to fifth place, which is a particularly impressive showing for a new entrant to the evaluations,” said James Mitchell, Greenpeace senior seafood campaigner.

Thank you to the Hy-Vee team who worked on this initiative, as well as our customers who support these efforts through purchasing responsible choice items. We could not have done this without each of you, and we look forward to continually improving our offerings in the future!