October is National Seafood Month

October is National Seafood Month, and it’s a great time to celebrate ocean-friendly seafood while focusing on some of the key issues behind responsible seafood. It’s also an opportunity to illustrate U.S. fisheries’ successes and challenges as we turn the corner on ending overfishing and begin to rebuild fish stocks.

Hy-Vee offers customers smart seafood choices from environmentally responsible fisheries, allowing customers the health benefits of eating a diet rich in seafood.

In the U.S., roughly half of the seafood we eat is farmed, but aquaculture isn’t well understood by the vast majority of consumers. That’s unfortunate, because even if the oceans were being fished sustainably, we can’t meet the current seafood demand. Responsible aquaculture is the only way to do it. Next time you’re shopping at Hy-Vee, consider one of the Responsible Choice farmed seafood items, the majority of which are rated as a Green ‘Best Choice’ or Yellow ‘Good Alternative’ by the Monterey Bay Aquarium’s Seafood Watch program.

Responsible Choice LabelSeafood products bearing the “Responsible Choice” symbol meet Hy-Vee’s Seafood Procurement Policy and are caught or farmed in a responsible manner. Specifically, these options are rated as either Green “Best Choice” or Yellow “Good Alternative” by the Monterey Bay Aquarium’s Seafood Watch program, or are certified to an environmental standard benchmarked to at least these ratings. Hy-Vee features more than 100 items bearing the label. Look for this symbol to ensure you’re making a responsible choice when purchasing seafood.

Hy-Vee’s Responsible Choice initiative is a commitment to protecting the environment.

We encourage you to do your own research as well. Visit the Monterey Bay Aquarium’s Seafood Watch website to learn more about the impact fishing and aquaculture have on the environment.

Author: Kathleen Mullen-Ley

My name is Kathleen Mullen-Ley, and I am a project manager for FishWise. FishWise, a nonprofit sustainable seafood consultancy, has been working with Hy-Vee to research and recommend seafood product sourcing, develop and implement Hy-Vee's Responsible Choice Seafood materials and staff training, and analyze data to measure progress towards Hy-Vee's 2015 Commitment. I hold a master’s degree in marine biodiversity and conservation from Scripps Institution of Oceanography and a Bachelor of Arts in environmental studies from the University of California Santa Cruz. My graduate research project was an analysis of the World Trade Organization ruling on the U.S. dolphin-safe tuna label and its implications for future market-based marine conservation efforts. My experience analyzing fishery management issues and communicating marine science to diverse audiences combined with my respect for ocean life has made me well-prepared to take on the challenges of sustainable seafood.