At Hy-Vee, we take seafood and sustainability seriously. For nearly a year, 100 percent of Hy-Vee’s fresh and private label frozen seafood has met our goal of being responsibly sourced.
But October is an especially important month to focus on seafood, especially Fair Trade seafood.
Being an industry leader in sustainable seafood means extending our work beyond our direct procurement and engaging with other major retailers, environmental and social NGOs and industry to address the issue of traceability and illegal fishing in global seafood supply chains.
Hy-Vee is working toward offering 100 percent Fair Trade tuna by partnering with Anova to supply our fresh seafood cases, sushi shops and Market Grille restaurants.
Fair Trade Certified products are acquired with respect for people and our planet. When customers purchase a product with the Fair Trade Certified label, they can be sure that the fishermen and workers who produced it received a fair deal for their hard work. This means better prices and wages, safer working conditions, environmental protection, and additional funds to invest in community projects like education, health care and clean water.
Fair Trade USA informed us that Hy-Vee is the only retailer that is pursuing an effort of this scale.
Why do we work to offer only the best?
“We feel we have an obligation to be a leader in seafood. Our customers are socially aware and we have to earn their trust every day,” said Nate Stewart, former vice president of perishables and current senior vice president of Hy-Vee’s northern region. “We owe it to our customers to uphold our standards and provide them with what they deserve, which is safe and sustainable seafood.”
Hy-Vee’s intention is to provide the best sources and procedures in procurement and handling. Fair Trade is one more step in that direction.
“We hope to be an example and continue to be socially responsible, quality focused and transparent when it comes to buying and selling seafood,” Stewart said. “Our customers put their trust in us and we have to earn it by delivering the best product we can find, source it responsibly, and sell it at a fair price.”
In the future, Hy-Vee will continue to work with our suppliers to ensure our standards are being upheld in all levels of seafood procurement. Hy-Vee wants to promote safe and good working conditions, environmental responsibility and true partnerships with all of our suppliers.
“This is a never-ending task, so we take each piece of our business and try to make it the best it can be.”