Hy-Vee’s Responsible Choice Initiative Praised by Greenpeace; Ranked Among the Best in the US

Greenpeace released its 2015 Carting Away the Oceans (CATO) report on July 14, ranking Hy-Vee at third out of the 25 largest supermarket chains in the U.S. Greenpeace evaluates and ranks supermarkets in the CATO report based on their efforts to protect both the oceans and seafood industry workers since 2008.

Hy-Vee moved up to the top three this year, finishing in the “good” category and scoring above a 7 out of 10 for the first time. Hy-Vee was evaluated on the sustainability of its seafood in four key areas: policy, initiatives, labeling and transparency and Red List inventory. This is only the second year Hy-Vee has been included in the report.

Hy-Vee was praised by Greenpeace for its efforts to address illegal, unreported and unregulated fishing through political advocacy and participation in industry and NGO-led conversations to identify solutions.

Greenpeace congratulated Hy-Vee on its Responsible Choice canned skipjack and albacore tuna products, which are produced exclusively with tuna caught using environmentally friendly methods. You can read more about Hy-Vee’s canned tuna in this Seafoodies post.

Hy-Vee’s decision to discontinue Chilean sea bass – due to concerns about overfishing and bycatch of threatened or endangered species – also helped improve its ranking, as it’s the only of the top retailers to do so. Hy-Vee’s stance against genetically modified fish was also highlighted as a notable achievement.

Greenpeace writes: “After its ‘Carting Away the Oceans‘ debut last year, Hy-Vee doubled down on its strong performance, coming in third place overall and entering the good category for the first time. Hy-Vee means business about sustainable seafood. … Hy-Vee dropped Chilean sea bass, issued a strong public statement against GMO seafood, is on track to hit its 2015 sustainability goals and twice weighed in at key moments to address Illegal, Unreported and Unregulated fishing in the industry by sending letters to Congress.”

Whole Foods ranked first in the report, while Wegmans came in at second. Since the report’s inception, many large retailers including Hy-Vee have developed robust seafood policies. In the CATO Report’s ninth edition, 80 percent of the retailers profiled received at least a passing score of 4 out of 10.

To view the full report, Carting Away the Oceans 9, click here.

Author: Kenan Judge

I’m Kenan Judge, and I am the group vice president of meat and seafood operations for Hy-Vee, and have been in the industry for 37 years. I’m also a member of the Sustainable Seafood Committee for the Food Marketing Institute. Part of my job at Hy-Vee is to respond to increased customer demand for sustainably caught seafood, but also help move the industry forward in this area.