Hy-Vee’s Private Label Canned Tuna Among Top Five Responsibly Sourced Brands

Recently, Hy-Vee’s private label canned tuna ranked fifth in Greenpeace USA’s Tuna Shopping Guide, which analyzed 14 widely available canned tuna brands across the United States. Greenpeace scored brands in categories including traceability, fishing methods used, product labeling and consumer education, and support for marine reserves and promoting industry change. Through this scoring process, it found that only 20 percent of the canned tuna sold in the United States comes from sources that engage in responsible and nondestructive fishing practices.

Hy-Vee Select Responsible Choice skipjack and albacore tuna were recognized as ocean-safe products because of their pole-and-line or pole-and-troll fishing methods, which have minimal impact on other species. Greenpeace also noted Hy-Vee’s recent strides with its Seafood Procurement Policy and the availability of information on the company’s responsible seafood efforts.

Hy-Vee’s Seafood Procurement Policy includes the Responsible Choice labeling initiative, which informs customers about the company’s efforts to provide seafood from environmentally responsible sources. The policy was created to help Hy-Vee sell seafood that is not only safe for consumption, but that is also harvested or raised in a manner providing for its long-term viability while minimizing damage to the environment and other sea life.

Hy-Vee is dedicated to delivering a high-quality seafood selection to Midwest customers. To accomplish this, the company knows it must also play an integral role in keeping our oceans healthy. We congratulate Hy-Vee on this recent recognition and look forward to helping the company continue to improve its responsible seafood efforts.

Author: Kathleen Mullen-Ley

My name is Kathleen Mullen-Ley, and I am a project manager for FishWise. FishWise, a nonprofit sustainable seafood consultancy, has been working with Hy-Vee to research and recommend seafood product sourcing, develop and implement Hy-Vee's Responsible Choice Seafood materials and staff training, and analyze data to measure progress towards Hy-Vee's 2015 Commitment. I hold a master’s degree in marine biodiversity and conservation from Scripps Institution of Oceanography and a Bachelor of Arts in environmental studies from the University of California Santa Cruz. My graduate research project was an analysis of the World Trade Organization ruling on the U.S. dolphin-safe tuna label and its implications for future market-based marine conservation efforts. My experience analyzing fishery management issues and communicating marine science to diverse audiences combined with my respect for ocean life has made me well-prepared to take on the challenges of sustainable seafood.