Hy-Vee’s King of Farmed Salmon

Hy-Vee is excited to offer Mt. Cook salmon as a Responsible Choice for our customers.

This item has been four years in the making. Hy-Vee partnered with Mt. Cook/National Fish in 2010. Hy-Vee was in search of a premium farmed salmon that would meet or exceed our Seafood Procurement Policy. Although it took several years to reach this achievement, it has now paid off. In the past year, the Monterey Bay Aquarium Seafood Watch has labeled Mt. Cook Alpine Salmon as a “Best Choice” pick for farmed salmon. With this achievement, we are now proudly able to label our Mt. Cook King Salmon with our Responsible Choice tag. Hy-Vee customers can feel good knowing that the farmed salmon they are purchasing is one the most environmentally responsible farmed salmon operations in the world. And don’t forget the addition benefits of enjoying delicious seafood that is loaded in Omega-3 and protein.

Hy-Vee’s Responsible Choice Mt. Cook King Salmon comes from New Zealand. Cradled in the wild landscape of the Southern Alps of New Zealand lies one particular part of the canal with Hy-Vee’s name on it. This canal is part of one of the most unique salmon farms in the world. The salmon are fresh water salmon, raised in the swift, cold currents of New Zealand’s Southern Alps, where the water is not only fresh and highly oxygenated, but it flows constantly, which allows the fish to be healthy and lean. The result is a salmon that is moist and delicate to the pallet. Its flavor is mild compared to other salmon flavor profiles, which allows it to attract more consumers looking to add salmon to their meal plans that otherwise are hesitant. Be sure to talk to your Hy-Vee Seafood Specialist today about our Responsible Choice Mt. Cook salmon.

Author: John Rohrs

I’m John Rohrs, seafood purchasing manager at Perishable Distributors of Iowa, a wholly-owned subsidiary of Hy-Vee established in 1982 to provide a central distribution system for perishable products to Iowa stores. In my job, I work with stores to help create more sales and educate employees on seafood. Through Hy-Vee’s Responsible Choice initiative I’ve enjoyed meeting and communicating with vendors and creating the friendships that make our partnerships work.