Hy-Vee Nori Sushi Now 100 Percent Responsibly Sourced

Hy-Vee has successfully transitioned 100 percent of its sushi to responsible sources. We guarantee that all sushi prepared and sold in our 244 Midwestern stores, including Hy-Vee Market Grille restaurants, will now contain seafood that is caught in an environmentally and socially responsible manner.

According to Hy-Vee’s recently updated Seafood Procurement Policy, we are committed to sourcing seafood in its fresh-made Nori Sushi bars and Hy-Vee Market Grille restaurants that is rated “green” or “yellow” by the Monterey Bay Aquarium’s Seafood Watch program, certified to an environmental standard equivalent to these ratings, or in a time-bound improvement process.

Hy-Vee’s goal is to offer the art of sushi to its customers while maintaining a solid commitment to responsible menu choices. Hy-Vee’s sushi options include a variety of the freshest seafood selections, all of which are responsibly sourced.

The ahi tuna used in Hy-Vee’s Nori Sushi is made with Seafood Watch green-rated, Fair Trade-certified yellowfin tuna. The tempura and ebi shrimp are from BAP 3 Star- and BAP 4 Star-certified sources. The salmon is Seafood Watch yellow-rated Verlasso salmon from Chile. Hy-Vee’s surimi is from the Marine Stewardship Council-certified U.S. Alaska pollock fishery.

Author: Jason Pride

I’m Jason Pride, and I am the Vice President of Meat/Seafood Operations for Hy-Vee, and have been in the industry for 30 years. Part of my job at Hy-Vee is to respond to increased customer demand for sustainably caught seafood, but also help move the industry forward in this area.