Hy-Vee Launches “How To” Cooking Videos For Seafood And More

Hy-Vee How-To Counter Signs

 

Hy-Vee is excited to announce the launch of a new series of “How To” videos, educating customers on quick and easy meal solutions. These YouTube videos focus on items from Hy-Vee’s full-service meat and seafood departments and can be accessed through a QR code that is placed on corresponding items purchased in the meat and seafood departments.

Stickers like the ones pictured below are placed on items, giving customers an easy way to access delicious recipes. Hy-Vee’s hope is that this will assist customers in new cooking techniques or encourage them to try a new product and prepare it with confidence.

Hy-Vee How-To stickers

Nearly 30 videos have already been launched, with dozens more in production. Many cuts of meat and seafood are featured. For Seafoodies, some video recipes you may enjoy are: Mahi Mahi Tacos, Simple Seasoned Shrimp, Grilled Salmon, Crab with Garlic Butter Sauce, Seared Tuna Steaks with Pineapple-Peach Salsa and Easy Baked Tilapia. The videos average about a minute in length, letting chefs enjoy a quick overview and then get to work. The video pages also have a link to the full recipe.

View the Mahi Mahi Tacos video here:
https://www.youtube.com/watch?v=QWFiMwxG21w&list=PLSpULMuslSprlZr2shIOZNkOh_zVzxq-2&index=21

Author: Jason Pride

I’m Jason Pride, and I am the Assistant Vice President of Meat/Seafood Operations for Hy-Vee, and have been in the industry for 28 years. Part of my job at Hy-Vee is to respond to increased customer demand for sustainably caught seafood, but also help move the industry forward in this area.