Hy-Vee Customers Can Support the Responsible Choice Initiative and Help Save the Oceans in Four Simple Ways

Today’s consumers are not only interested in where their food comes from, but also the implications associated with how it was harvested. Through the Responsible Choice initiative, Hy-Vee has established specific guidelines to offer high-quality seafood that is not only safe for consumption but also is harvested in a manner that provides for its long-term viability — all while minimizing damage to the environment and other sea life.

Customers can assist in the effort to help save sea life and provide for a sustainable future in the following ways:

  • Purchase seafood with Hy-Vee’s Responsible Choice label. The Responsible Choice label is backed by rigorous science and is Hy-Vee’s guarantee that the seafood you’re buying is not causing harm to the environment. To make responsible seafood recommendations, Hy-Vee draws from a variety of science-based sources such as peer-reviewed research, third-party certifications and color rankings generated by industry-leading non-profit organizations. Hy-Vee consistently works to improve transparency in seafood supply chains by ensuring products are traceable back to the point of harvest. Remember, choosing seafood that is responsibly sourced helps reduce pressure on global fish populations, and in turn ensures long-term viability of the seafood you love to eat.
  • Do your part by doing your own research. In order to protect marine resources and ensure future seafood supplies, Hy-Vee has committed to selling responsibly sourced fresh and frozen seafood that is rated as a Green “Best Choice” or a Yellow “Good Alternative” by the Monterey Bay Aquarium’s Seafood Watch program, certified to an environmental standard equivalent to these ratings, or sourced from credible, time-bound improvement projects. You can help too by educating yourself on the issue. Visit the Monterey Bay Aquarium’s Seafood Watch website at seafoodwatch.com or download the Seafood Watch app on your smartphone to learn more about the impacts fishing and aquaculture have on the environment.
  • Ask for more information. Whether you are at a restaurant or grocery store, ask questions. Information is power. Asking a simple question, such as “Where does this fish come from?,” alerts businesses that customers want sustainable seafood and expect businesses which are selling the product to be informed. To take it a step further, you may ask if the seafood is responsibly sourced, and support restaurants and businesses that offer ocean-friendly seafood. Encourage your friends and family to do the same, and buy local when possible.
  • “Reuse, Reduce, Recycle.” Now is the time to put this well-known slogan into action. Plastic pollution negatively affects the ocean, so it’s important to make sure waste is disposed of properly to prevent it from ending up in our waterways. Today, nearly 80 percent of plastic materials in the ocean originate on land — that’s a staggering amount of pollution that affects ocean habitats and entangles sea life. You can help to reduce the amount of plastic pollution by utilizing a reusable water bottle rather than buying single-use water bottles; bringing a reusable bag to the grocery store instead of using plastic bags; participating in a river clean-up to prevent trash from flowing into the ocean; and recycling whenever possible.

Remember, you too can be a leader in ocean preservation by encouraging responsible seafood options, supporting responsible businesses and doing your part to minimize pollution. One person can make a difference, and we encourage all customers to take part in Hy-Vee’s Responsible Choice initiative.

Author: Kathleen Mullen-Ley

My name is Kathleen Mullen-Ley, and I am a project manager for FishWise. FishWise, a nonprofit sustainable seafood consultancy, has been working with Hy-Vee to research and recommend seafood product sourcing, develop and implement Hy-Vee's Responsible Choice Seafood materials and staff training, and analyze data to measure progress towards Hy-Vee's 2015 Commitment. I hold a master’s degree in marine biodiversity and conservation from Scripps Institution of Oceanography and a Bachelor of Arts in environmental studies from the University of California Santa Cruz. My graduate research project was an analysis of the World Trade Organization ruling on the U.S. dolphin-safe tuna label and its implications for future market-based marine conservation efforts. My experience analyzing fishery management issues and communicating marine science to diverse audiences combined with my respect for ocean life has made me well-prepared to take on the challenges of sustainable seafood.