FishWise is a nonprofit sustainable seafood consultancy that works with Hy-Vee and other major U.S. retailers to promote the health and recovery of ocean ecosystems through environmentally responsible business practices. We partnered with Hy-Vee in 2011, and since then, we have worked together determined to transform Hy-Vee’s seafood department into a top destination for sustainable seafood.
Recently, FishWise partnered with the Guardian to create an interactive article to raise awareness of seafood sustainability issues and progress, highlight key FishWise business partners as part of the larger sustainable seafood movement, and encourage consumers to choose seafood with a better understanding of sustainability. The article shines a spotlight on Hy-Vee’s Responsible Choice labeling program as a model for promoting customer education and awareness of sustainable seafood at the seafood counter.
From the article: “One way that Hy-Vee ensures supplier accountability is by performing traceability audits on high-risk seafood products – tracking shipments from Hy-Vee stores back through the supply chain to the source, like a vessel or a farm, with FishWise’s help.”
Read the entire interactive Guardian piece featuring Hy-Vee, other retailers, restaurants and suppliers here: