Great Tasting, Sustainable Tilapia Begins With A Pure Water Source

Hy-Vee Responsible Choice Rainforest Tilapia is raised in the pristine rainforest waters of Costa Rica. Rainforest Tilapia is a light, complete and sustainable protein. The fish are fed by mineral-rich reservoirs high in the volcanoes of Costa Rica, and the ponds breed pure, nutrient-rich tilapia that are luscious in flavor and free of impurities, additives, growth hormones and antibiotics.

In addition, the fish is socially responsible. Rainforest Tilapia go to work for Costa Rican ecologies — from the sustainable aquaculture practices that raise them, to reforestation projects and community enrichment programs for the elderly that they fund. A purchase of Rainforest Tilapia does more than just bring smiles to the faces of your family; it nurtures the plant, animal and human ecosystems of Central America.

Stop into your local Hy-Vee this week to sample Responsible Choice Rainforest Tilapia.

Author: John Rohrs

I’m John Rohrs, seafood purchasing manager at Perishable Distributors of Iowa, a wholly-owned subsidiary of Hy-Vee established in 1982 to provide a central distribution system for perishable products to Iowa stores. In my job, I work with stores to help create more sales and educate employees on seafood. Through Hy-Vee’s Responsible Choice initiative I’ve enjoyed meeting and communicating with vendors and creating the friendships that make our partnerships work.