Right now, certain types of seafood are overfished or harvested in a way that causes undue stress to the environment and other sea life. At Hy-Vee, we believe retailers need to step up and take care of the planet, take care of its ecosystems and leave them better than we found them.
That’s what we’re doing with our Responsible Sourcing Commitment in our Seafood Procurement Policy. Our aim with the new policy is for Hy-Vee to be an unquestioned destination for sustainable seafood and, by the end of 2015, all of our high-quality fresh and Hy-Vee brand frozen seafood will be responsibly sourced.
We don’t want our legacy to be that we didn’t respect the environment. Instead, Hy-Vee wants to be a leader in this arena and inspire other companies. The end goal is for everyone to get there. Hopefully, we can be one of those companies that can guide the entire industry towards sustainability.
This is a journey we’re on with our suppliers. We’re doing this to help them get better. To get there together, we’ve developed our commitment to Responsible Choice seafood procurement with FishWise, a non-profit group that supports sustainability through environmentally responsible business partners.
When consumers see the Responsible Choice label, they can be assured that they are buying seafood that is rated “green” (best choice) or “yellow” (a good alternative) by the Monterey Bay Aquarium’s Seafood Watch Program. These ratings are derived from scientific and peer reviewed assessments that analyze the effects the fishery or fish farm has on the environment and other species.
Couple that with Hy-Vee’s commitment to the best and freshest goods, and the Responsible Choice labeling gives our customers complete confidence that what they buy is supporting the health of their families and that of the oceans.
We want customers to know that it’s where we say it’s from, it’s the freshest they can get, that there is integrity behind it, and that it’s our mission to do business in a way that promotes the well-being of our customers, employees, communities and the global environment.
At Hy-Vee, we’ve made a commitment to consumers and to the industry to responsibly source all of our fresh and Hy-Vee brand frozen seafood by the end of 2015. In the long-run, our sourcing standards mean healthier oceans and better seafood.
We think this commitment to sustainable seafood is both a corporate responsibility and a continuation of Hy-Vee’s policy to respond to consumer demand. Our job is to do the right thing. It’s part of our mantra and our brand to do the right thing for the environment and sea life. We think that’s important, and it’s becoming more and more evident that our customers are concerned with where their food comes from, how it’s raised and how it’s caught.
Customers will be able to see our commitment through our Responsible Choice labeling, shelf strips and other signage in the fresh seafood case and on our frozen Hy-Vee brand fish.
When I talk to customers about sourcing sustainable seafood or, as we call it, responsible choice seafood, they usually have three questions:
- What does responsible sourcing mean?
It means purchasing seafood from fisheries and fish farms that minimize damage to the environment and other sea life, so we can ensure it will be around for future generations to enjoy.
- Why is Hy-Vee doing this?
It’s simple. Hy-Vee is committed to doing the right thing. It’s the right thing for the people who work in the seafood industry and it’s the right thing for the environment. It’s a good thing for Hy-Vee, it’s a good thing for the customers and it’s a good thing for the people we do business with.
- If it doesn’t have Responsible Choice on the label, is it OK to eat?
Absolutely. We’re working with our vendors to make positive changes to improve the sustainability of fisheries and farms that do not yet meet our responsible sourcing commitment. However, It’s important to not to confuse this with quality. We’ve always stood for quality and we are always going to have great quality seafood.
This is more about taking care of the environment and protecting the long-term viability of seafood species, and to make sure that happens – at least on our watch.