Celebrate the Oceans This Greenpeace Day

 

 

On September 15, 1971, activists set sail (on “The Greenpeace”) to Amchitka Island off Alaska, to try to stop a U.S. nuclear weapons test. The activists’ audacious goal: sail into the restricted area to stop the weapons test.

“The Greenpeace” was intercepted by the U.S. Navy before it got close to the Amchitka testing site. While the crew failed to stop the nuclear test, their voyage sparked a flurry of public interest. Just five months later, the United States stopped the entire Amchitka nuclear test program. The island was later declared a bird sanctuary.

The crew were founders of Greenpeace. Forty-six years later, Greenpeace continues its mission as a global, independent environmental campaigning organization that confronts environmental problems and promotes green and peaceful solutions. Working in more than 40 countries and backed by nearly 3 million supporters worldwide, today Greenpeace continues its work to protect the world’s oceans.

From destructive industrial fishing to climate change and pollution — by 2050 scientists predict there could be more plastic in the oceans than fish! — the oceans need our help. That’s why Greenpeace works with governments, businesses, scientists and supporters to clean up the global seafood industry.

As a Greenpeace Oceans Campaigner, I engage supermarket chains, foodservice companies, and seafood brands that collectively have the power to advocate for improvements, protect seafood workers from human rights abuses, and ensure fish for the future.

In recent years, I’ve been pleased to see Hy-Vee significantly improve the sustainability of its seafood products. For example, Hy-Vee’s pole- and line-caught tuna is the most sustainable way to catch tuna, provides jobs for coastal fishing communities, and means that workers won’t be out at sea for months or years at a time — where egregious human rights abuses can occur.

On September 15, and every day, let’s work together for healthy, clean and plastic-free! oceans.

Here are three ways you can help:

Long-Term Health Benefits Shown from Eating Meals at Home as a Family

Regular family meals are linked to the kinds of outcomes we all want for our children: higher grades and self-esteem, healthier eating habits and weight, and less risky behavior. National Family Meals Month is a nationwide celebration designed to underscore the benefits of family meals. This September, both Hy-Vee and Seafood Nutrition Partnership are among the organizations accepting the challenge and encouraging all Americans to pledge to share one more meal at home per week with our families.

Numerous studies underscore the long-term health, academic and societal benefits of consistently eating together as a family. However, according to a 2013 Harris Poll, only 30 percent of American families share dinner every night. With all the demands of a busy, modern life, family mealtime is often among the first to be cut from schedules.

Making and eating dinner at home is one way families can stay connected and share their daily experiences together as a family while enjoying a nutritious meal. When you cook your own meals, you know what you’re putting into your food, which is often healthier. And if you get your kids involved in cooking, they feel proud of helping and are more likely to eat wholesome foods.

As the new school year begins, it’s important to remember fish is a delicious source of lean protein that is perfect for busy students – and their parents. Fish and shellfish supply the nutrients essential for strong bones, brain development, and healthy immune and cardiovascular systems. Eating seafood regularly can help increase energy, improve memory, and aid in sports performance.

SNP’s mission is to help Americans address preventable health issues through a balanced diet centered around seafood. We want families to know that seafood is tasty, healthy, fast and easy to prepare for dinner, with most dishes taking about 15 minutes to make. We offer several tips and ideas for cooking healthy, balanced meals at home.

Hy-Vee Offers 100 Percent Responsibly Sourced Fresh and Frozen Seafood in All Stores

Hy-Vee announced in August that 100 percent of its national brand frozen seafood is now responsibly sourced in compliance with its Seafood Procurement Policy. Hy-Vee is the first Midwest retailer to guarantee that 100 percent of the fresh and frozen seafood sold in its 244 stores comes from environmentally responsible sources. This builds on Hy-Vee’s announcement in December 2015 that 100 percent of its private label fresh and frozen seafood is responsibly sourced.

Hy-Vee’s Seafood Procurement Policy was created with guidance from Hy-Vee’s partner FishWise, a nonprofit sustainable seafood consultancy that partnered with the retailer in 2011. The policy defines responsible seafood as coming from sources that are rated Green or Yellow by the Monterey Bay Aquarium’s Seafood Watch Program, certified to an environmental standard equivalent to these ratings, or sourced from credible, time-bound improvement projects. Since the policy’s inception in 2012, Hy-Vee has worked to transition more than
5 million pounds of seafood to environmentally responsible sources.

“At Hy-Vee, we take pride in our dedication to high-quality, environmentally and socially responsible seafood, and we are thrilled to be the first Midwest retailer to make this kind of commitment,” said Brett Bremser, executive vice president of perishables at Hy-Vee. “This achievement fulfills our promise to our customers to do the right thing, and we will keep working hard with our suppliers and partners to maintain this level of excellence moving forward.”

Hy-Vee and FishWise worked with suppliers of non-compliant national brand seafood products to implement sourcing improvement recommendations. In June 2017, the Global Aquaculture Alliance (GAA) and Seafood Watch announced that two-, three-, and four-star Best Aquaculture Practices (BAP)-certified tilapia is at least equivalent to a Seafood Watch Yellow rating, bringing tilapia products previously unrated by Seafood Watch into compliance with Hy-Vee’s policy. The announcement was a result of a lengthy multi-stakeholder effort, in which Hy-Vee and FishWise participated, to strengthen the BAP tilapia standards.

“We are thrilled at Hy-Vee’s latest 100 percent achievement, and deeply appreciative of the hard work by Seafood Watch, GAA and other stakeholders to elevate BAP-certified tilapia to a level that meets Hy-Vee and other retailers’ responsible sourcing policies,” said Kathleen Mullen-Ley, project director at FishWise. “Hy-Vee continues to lead by example in sourcing responsibly, training seafood staff to be sustainability experts and educating customers on the environmental and social benefits of responsible seafood.”

Hy-Vee will continue to work with FishWise to monitor changes in sustainability ratings and certifications of its seafood products to ensure Hy-Vee maintains 100 percent compliance with its policy moving forward. In addition, Hy-Vee and FishWise are also working together to improve the environmental and social responsibility of the company’s shelf-stable tuna products.

SeaWeb Seafood Summit

The 2017 SeaWeb Seafood Summit, the world’s premier conference on seafood sustainability, was held June 5-7 in Seattle, Washington. The goal of the annual summit is to “define success and advance solutions in sustainable seafood by fostering dialogue and partnerships that lead to a seafood marketplace that is environmentally, socially and economically sustainable.”

Representatives from Hy-Vee and FishWise, Hy-Vee’s nonprofit sustainable seafood partner, attended the summit along with key representatives from the seafood industry, conservation community, academia, government and the media.

Brett Bremser, executive vice president of perishables at Hy-Vee, participated in a session discussion titled “The Business Case for Supporting Small-Scale Fisheries: How to Make Environmental and Social Responsibility Sell.”

The session explored how businesses with responsible sourcing policies can support small-scale fisheries, using Hy-Vee’s business decision to transition 100 percent of the yellowfin tuna in its service cases to Fair Trade-certified sources as a successful case study. Following a short panel presentation, Bremser led a breakout group in an honest discussion about the opportunities and challenges faced by retailers as consumers demand responsible seafood products, reflecting the growing awareness of environmental and social issues.

The session was praised as being one of the most interesting and engaging sessions of the 2017 Seafood Summit.

Other highlights from the Seafood Summit included celebrating the 20th anniversary of the sustainable seafood movement, engaging sessions about the importance of transparency and full-chain traceability, and a tour of the Alaska Ocean, a 376-foot Alaska pollock catcher/processor vessel that has been featured in an episode of Modern Marvels on the History Channel.

Fair Trade Scallops

Hy-Vee announced plans to offer Fair Trade Certified™ fresh and frozen scallops in all 244 of its stores, making it the first Midwest retailer to do so. The world’s first domestically-sourced Fair Trade seafood will begin hitting Hy-Vee shelves this month. Hy-Vee plans to convert all of its scallop offerings to Fair Trade as additional supply becomes available.

Caught in the cold waters off the coast of New England, the scallops are world-renowned for their texture, color and flavor, and offer shoppers a unique opportunity to support American fishing communities and Fair Trade practices in a single purchase.

Hy-Vee is partnering with Fair Trade USA, a nonprofit organization and the leading certifier of Fair Trade products in North America, to expand its Fair Trade seafood offerings. The Fair Trade Certified™ seal recognizes best-in-class seafood companies for their commitment to sourcing ethical seafood. As part of Hy-Vee’s partnership with Fair Trade USA, it is working to build more resilient livelihoods in fishing communities, improved working and living conditions, increased supply and demand for responsibly sourced seafood, and enhanced environmental stewardship and ecosystem protection.

“Fair Trade is all about empowering the people behind our favorite products,” said Julie Kuchepatov, director of seafood at Fair Trade USA. “Thanks to Hy-Vee’s scallop offerings, Hy-Vee customers can extend these benefits to U.S. fishermen every time they shop.”

Fair Trade USA’s seafood program is the first of its kind to address both social and environmental challenges in the seafood sector. Standards for marine resources ensure that fisheries are managed legally and responsibly, preventing further overfishing. At the same time, social and human rights standards prohibit forced labor and empower fishermen with better working conditions, improved terms of trade and additional income to invest in their businesses and communities.

Socially Responsible Seafood

Hy-Vee has officially committed to the United Nations’ Sustainable Development Goals, a set of 17 targets that aim to eliminate poverty, protect the environment, and promote global peace and prosperity.

Our involvement centers on a group commitment created by Conservation International and supported by our partner FishWise: Committing to Social Responsibility in Global Fisheries and Aquaculture. Our pledge addresses human rights in seafood supply chains and aligns with one of the 17 overall goals, Goal 14: Life Below Water.

As the first retailer to sign on, we are committing to best practices in social responsibility in the seafood sector, including adopting Fair Trade-certified seafood, practicing due diligence to combat possible human rights risks in our seafood supply chains, and annually reporting on progress against these targets.

Fisheries and aquaculture employ millions and are an important food source for billions of people. Significant resources have been invested in transitioning fisheries toward environmental sustainability, and more recently, human rights abuses in fisheries have placed social issues at the forefront. This voluntary commitment will create change through the backing of a global partnership including businesses, governments, intergovernmental organizations and NGO partners, that are collectively committing to drive improvements in social responsibility in the industry.

Be sure to check back periodically for updates on this goal and Hy-Vee’s milestones in social responsibility.

Respecting the World’s Oceans

Hy-Vee is a partner of Fair Trade USA, a nonprofit organization and the leading certifier of Fair Trade products in North America. Recently, Hy-Vee successfully transitioned 100 percent of its service case tuna to Fair Trade Certified™ in all Hy-Vee stores. The Fair Trade Certified seal recognizes best-in-class seafood companies for their commitment to sourcing ethical seafood. As part of Hy-Vee’s partnership with Fair Trade USA, it’s working to build more resilient livelihoods in fishing communities, improved working and living conditions, increased supply and demand for responsibly sourced seafood, and enhanced environmental stewardship and ecosystem protection.

 

Hy-Vee Nori Sushi Now 100 Percent Responsibly Sourced

Hy-Vee has successfully transitioned 100 percent of its sushi to responsible sources. We guarantee that all sushi prepared and sold in our 244 Midwestern stores, including Hy-Vee Market Grille restaurants, will now contain seafood that is caught in an environmentally and socially responsible manner.

According to Hy-Vee’s recently updated Seafood Procurement Policy, we are committed to sourcing seafood in its fresh-made Nori Sushi bars and Hy-Vee Market Grille restaurants that is rated “green” or “yellow” by the Monterey Bay Aquarium’s Seafood Watch program, certified to an environmental standard equivalent to these ratings, or in a time-bound improvement process.

Hy-Vee’s goal is to offer the art of sushi to its customers while maintaining a solid commitment to responsible menu choices. Hy-Vee’s sushi options include a variety of the freshest seafood selections, all of which are responsibly sourced.

The ahi tuna used in Hy-Vee’s Nori Sushi is made with Seafood Watch green-rated, Fair Trade-certified yellowfin tuna. The tempura and ebi shrimp are from BAP 3 Star- and BAP 4 Star-certified sources. The salmon is Seafood Watch yellow-rated Verlasso salmon from Chile. Hy-Vee’s surimi is from the Marine Stewardship Council-certified U.S. Alaska pollock fishery.

Hy-Vee Canned Tuna Ranked in Top Five by Greenpeace USA

Hy-Vee’s private label canned tuna recently ranked fifth in Greenpeace USA’s 2017 Tuna Shopping Guide, which evaluated 20 well-known brands of canned tuna throughout the United States. In the guide released April 18, Greenpeace scored brands based on how sustainable, ethical and fair the tuna products are for the world’s oceans. Factors include traceability of product, fishing methods used, product labeling and consumer education, and promoting industry change.

Hy-Vee Select Responsible Choice skipjack and albacore tuna are recognized as ocean-safe products because of their pole-and-line or pole-and-troll fishing methods, which are highly selective and have minimal impact on other species. Greenpeace also noted Hy-Vee’s progress in its Seafood Procurement Policy and recently released Shelf-Stable Tuna Policy. Greenpeace applauded Hy-Vee’s efforts in providing information on the company’s website and Seafoodies blog, informing customers about seafood sustainability.

The Greenpeace report states: “Ocean lovers rejoice: this retailer is serious about sustainable seafood. It even has a blog featuring seafood sustainability. Hy-Vee will likely move into the green category as it implements its sustainable tuna commitments and addresses key social responsibility issues that protect worker’s rights. Based on its leadership thus far, expect big changes ahead.”

Hy-Vee is dedicated to delivering a high-quality and responsibly sourced seafood selection to our customers. To accomplish this, our company continues to expand its role in keeping our oceans healthy,” said Brett Bremser, Hy-Vee’s executive vice president of perishables. “We appreciate the recognition from Greenpeace and will continue to improve and expand our responsible seafood efforts.”

2017 North American Seafood Expo in Boston

The 2017 Seafood Expo North America was held March 19 – 21. Representatives from Hy-Vee, PDI and FishWise, Hy-Vee’s nonprofit sustainable seafood partner, made the trip to Boston to experience the second-largest seafood industry trade show in the world. This year’s show was the largest ever, with more than 1,300 companies ­– representing 53 countries – exhibiting. Companies presented their seafood products, services or processing equipment.

The Hy-Vee, PDI and FishWise teams had productive meetings with many of Hy-Vee’s current and potential new seafood suppliers, gathering information, exchanging updates and discussing plans for the future. The seafood team also met with a number of groups focused on expanding socially-responsible seafood, including Fair Trade USA and the International Pole and Line Foundation.

The conference featured more than 25 educational sessions presented by top seafood industry experts, covering the most important and timely issues relevant to today’s seafood business environment. One of the most notable of these sessions was titled “Navigating Seafood Trade and Legislation in 2017.” Moderated by FishWise, the session provided information to ensure that seafood companies are compliant with trade laws and legislation, specifically the Trade Facilitation and Trade Enforcement Act (H.R. 644) and the Trafficking Victims Protection Act (TVPA).

The Hy-Vee seafood team enjoyed having the opportunity to thank its seafood suppliers in person for doing their part to ensure continued compliance with Hy-Vee’s lofty Responsible Choice standards. We’re excited to work with the new vendors we met and to offer new information and new products to Hy-Vee’s customers.

To find out more about the show, visit the Seafood Expo website: http://www.seafoodexpo.com/north-america/conference