Steps to Success: FishWise Partnership with Hy-Vee

Hy-Vee’s overall goal for their seafood includes protecting the health of their customers and the environment while providing the best quality and selection of seafood. To help realize the environmental component of this goal, Hy-Vee partnered with FishWise in 2011. FishWise is a non-profit seafood consultancy that works with retailers and other members of the seafood industry to promote the health and recovery of ocean ecosystems through environmentally responsible business practices. We have over a decade of experience developing and implementing sustainable seafood programs and our partners are recognized as industry leaders.

FishWise first began in 2002 out of concern for the serious issues facing the ocean and with the intention of enabling seafood businesses to support sustainability via responsible sourcing and customer education. Resource depletion, overfishing, pollution, habitat loss, and government mismanagement are only a few of the numerous threats facing ocean ecosystems today, and purchasing responsibly produced seafood can be a challenge. Fortunately, responsible options do exist and FishWise wants to help businesses like Hy-Vee source from these environmentally conscious suppliers, who are working to preserve seafood for future generations.

FishWise started working with Hy-Vee by helping the company develop their Seafood Procurement Policy, which acts as the foundation of their Responsible Seafood Program. After the Policy was implemented, FishWise began the ongoing process of researching products and communicating with Hy-Vee’s seafood buyers to make sourcing improvements. FishWise then consulted with Hy-Vee to develop the Responsible Choice point-of-sale materials and staff training program that will help Hy-Vee educate its customers about its responsibly sourced seafood.

Now we are entering an exciting phase in the Hy-Vee – FishWise partnership where the Responsible Seafood Program is being unveiled to customers. Next time you visit a Hy-Vee store, stop by the seafood department to take a look at the new Responsible Choice labels on products that meet the company’s Procurement Policy and have a conversation with Hy-Vee’s knowledgeable and friendly seafood staff.

Hy-Vee’s journey toward sustainability is not over, but as a result of the company’s willingness to make big changes and partner with FishWise, Hy-Vee has established itself as a leader in the industry and a destination for sustainable seafood.