Hy-Vee announces the launch of Wildfish Fair Trade Certified™ salmon in all 245 of its stores, making it the first Midwest retailer to do so. The salmon hails from the pristine waters of Bristol Bay, Alaska, and begins hitting Hy-Vee shelves this week.
Meet Captain Darin Gilman, one of the fishermen who catches Hy-Vee’s halibut, which is available in-store now. He fishes for Alaska Halibut, Copper River and Prince William Sound salmon, among other species. He is a year-round Alaska resident, born and raised in Cordova. He is a third-generation Alaska fisherman.
Photo credit: Copper River Prince William Sound Marketing Association
Pacific halibut is often considered America’s favorite white fish. You can find halibut on restaurant menus and in fresh seafood cases across the country. Alaska Pacific halibut is a mild, delicate and sweet-tasting white fish and is great for grilling at home during the summer. Uncooked, the meat should be almost translucent — not dull, yellowish or dry. When cooked, the snowy-white meat loses its glossy appearance and flakes at the touch of a fork. As an added bonus, its versatility in the kitchen is almost limitless. The thick, meaty flesh holds up well to a number of cooking methods and sauces, and it’s an ideal item to skewer for a summer barbecue.
Hy-Vee is pleased to label Alaska Pacific halibut as a Responsible Choice seafood item. Today, the only legal fishing method for commercial Pacific halibut fishermen is longline gear, aimed at the typical market size for this year’s catch of 10- to 15-pound halibut, which is much smaller than the 500-pound giants these flatfish can sometimes become.
Hy-Vee got its first taste of fresh Pacific halibut the week of opening season on March 26. All of our fish from Alaska are flown via Fed-Ex® overnight from Alaska to the Des Moines International Airport. After going through our U.S. Department of Commerce Inspection process at Perishable Distributors of Iowa (PDI), Hy-Vee stores have the opportunity to receive fresh halibut that has been out of Alaska waters for only 48 hours. That is quite a feat, especially in the Midwest.
Hy-Vee’s halibut is offloaded in Alaska. Photo courtesy of Copper River Seafood.
In general, the Alaska Pacific halibut commercial fisheries, including Hy-Vee’s primary vendor, Copper River Seafoods, are selective in the fish they catch because of the size of the hook needed to harvest such a large fish. Using a large hook generally reduces bycatch of smaller fish. Fishermen use circle hooks to increase catch rates and to improve the survival of any undersized halibut caught and released during commercial fishing. To reduce bycatch of other ground fish, regulations prohibit commercial Pacific halibut fisheries in specific depths and areas off the West Coast.
Although the Alaska Pacific halibut commercial fishery industry has changed substantially over the years, the science-based management of the fisheries has remained constant, sustaining this industry for nearly 100 years. This is another testament to the Alaska fisheries being some the best-managed sustainable fishery industries in the world. Because of its well-managed fisheries and practices, Hy-Vee is proud to label Alaska Pacific halibut with our Responsible Choice logo of approval.
With sustainable practices and traceable fishing methods, Mt. Cook’s approach to environmental care makes it an industry leader. And then, of course, there’s the quality of the fish. The company’s experts prefer to feed the salmon by hand. This allows them to observe the health and well-being of each fish, and ensures the fish are fed at the correct nutritional levels. As a result, the salmon are fit and health0y, have the perfect amount of fat and a delicate texture and clean taste.
15 raw clams (2 to 2-1/2 pounds) or 6 oz canned clams
add 5 (8 oz each) bottles clam juice
add 10 slices Hy-Vee bacon, chopped
add 1/2 Vidalia onion, chopped
add 4 tbsp Hy-Vee butter
add 1 c. Hy-Vee flour
add 5 medium Hy-Vee russet potatoes, peeled and diced
add 1/2 c. Hy-Vee skim milk
add 1/2 c. Hy-Vee half-and-half
add 1 tsp Hy-Vee salt
add Hy-Vee ground black pepper, to taste
All you do:
If using raw clams, soak in fresh water for 20 minutes. Scrub shells. In a stock pot with lid, bring 1 cup water to boiling. Add clams and steam for 10 to 15 minutes, removing the clams as they open. Discard any that do not open. Remove clams from shells, chop and set aside; discard shells.
Heat clam juice in a large saucepan on medium heat.
Fry bacon in a large skillet until crispy. Remove and crumble bacon, reserving drippings. Add onions to skillet. Cook over medium heat until translucent. Add butter, bacon and flour to onions and cook, stirring continuously, for 5 minutes.
Increase heat on clam juice to medium-high. Add onion mixture to saucepan while whisking continuously. Continue stirring to ensure no lumps form. Add clams and stir. Add potatoes, milk, half-and-half and salt.
Reduce heat to medium-low and simmer for 35 minutes, stirring frequently.
Hy-Vee announced plans to offer Fair Trade Certified™ fresh and frozen scallops in all 244 of its stores, making it the first Midwest retailer to do so. The world’s first domestically-sourced Fair Trade seafood will begin hitting Hy-Vee shelves this month. Hy-Vee plans to convert all of its scallop offerings to Fair Trade as additional supply becomes available.
Caught in the cold waters off the coast of New England, the scallops are world-renowned for their texture, color and flavor, and offer shoppers a unique opportunity to support American fishing communities and Fair Trade practices in a single purchase.
Hy-Vee is partnering with Fair Trade USA, a nonprofit organization and the leading certifier of Fair Trade products in North America, to expand its Fair Trade seafood offerings. The Fair Trade Certified™ seal recognizes best-in-class seafood companies for their commitment to sourcing ethical seafood. As part of Hy-Vee’s partnership with Fair Trade USA, it is working to build more resilient livelihoods in fishing communities, improved working and living conditions, increased supply and demand for responsibly sourced seafood, and enhanced environmental stewardship and ecosystem protection.
“Fair Trade is all about empowering the people behind our favorite products,” said Julie Kuchepatov, director of seafood at Fair Trade USA. “Thanks to Hy-Vee’s scallop offerings, Hy-Vee customers can extend these benefits to U.S. fishermen every time they shop.”
Fair Trade USA’s seafood program is the first of its kind to address both social and environmental challenges in the seafood sector. Standards for marine resources ensure that fisheries are managed legally and responsibly, preventing further overfishing. At the same time, social and human rights standards prohibit forced labor and empower fishermen with better working conditions, improved terms of trade and additional income to invest in their businesses and communities.
Hy-Vee is a partner of Fair Trade USA, a nonprofit organization and the leading certifier of Fair Trade products in North America. Recently, Hy-Vee successfully transitioned 100 percent of its service case tuna to Fair Trade Certified™ in all Hy-Vee stores. The Fair Trade Certified seal recognizes best-in-class seafood companies for their commitment to sourcing ethical seafood. As part of Hy-Vee’s partnership with Fair Trade USA, it’s working to build more resilient livelihoods in fishing communities, improved working and living conditions, increased supply and demand for responsibly sourced seafood, and enhanced environmental stewardship and ecosystem protection.
Hy-Vee is transitioning 100% of its private-label fresh and frozen tuna to Fair Trade Certified™. To help celebrate this monumental commitment, we asked Ashley Apel, Seafood Program Senior Manager at Fair Trade USA, to share her thoughts on the importance of responsibly sourced seafood.
What is Fair Trade?
Fair Trade is all about taking care of people and our planet. When you purchase products with the Fair Trade Certified™ logo, you’re not only getting a high-quality product, you’re supporting a system in which farmers, workers and fishermen are fairly compensated, fragile ecosystems are protected, and communities are empowered to build sustainable businesses. It’s a win-win.
There are two important mechanisms that bring Fair Trade to life. The first is the Fair Trade Standard. To earn certification, each fishery must meet a set of rigorous, independently audited criteria that work to protect fundamental human rights of fishermen, enable transparent supply chains and protect the environment. The second important thing to remember is the Community Development Premium. For every pound of tuna sold, fishermen earn an additional amount of money that is earmarked for critical community projects, as identified by the fishermen themselves. This allows fishing communities to invest in the causes that matter the most to them, like education and health care.
What products does Fair Trade USA certify?
Fair Trade USA certifies more than 30 different categories, from tea, coconut and spices to grain, sugar, produce and even apparel and home goods. You can now find Fair Trade Certified™ products in nearly every aisle of the grocery store.
Why does Fair Trade matter so much in seafood?
Recent investigations have exposed a number of environmental and social abuses in the seafood industry. Roughly 30% of the world’s fisheries are overfished, according to FAO. If unchecked, many varieties of seafood we’ve come to know and love may go extinct. Human trafficking and forced labor are also major issues in parts of the industry. An increasing number of reports show that individuals, particularly in Southeast Asia, are lured onto fishing vessels with promises of steady jobs and higher pay, only to find themselves working around the clock in dangerous conditions, often without pay. Some have even lost their lives.
Fair Trade USA’s seafood program is really the first of its kind to address both social and environmental challenges in the seafood sector. Standards for marine resources ensure that fisheries are managed legally and responsibly, preventing further overfishing. At the same time, social and human rights standards prohibit forced labor and empower fishermen with better working conditions, improved terms of trade, and add additional income to invest in their businesses and communities.
Fair Trade Community Development Premiums can also help foster collaboration among previously isolated groups of fisherman. Premiums encourage fishermen to work together to identify and execute projects like health clinics or schoolhouses. This cultivates a sense of community that in turn makes fishermen less vulnerable to exploitation by outside parties.
The tuna Hy-Vee buys comes from small villages in Indonesia. Fishermen and community members have used Fair Trade Premiums for safety improvements at fishing docks, education scholarships, uniforms, and school supplies for local children, planting trees, turtle conservation projects, renovations to village mosques, community waste systems and funds to support grieving or ill families.
What does Fair Trade aim to do in fishing communities?
The goal of the Fair Trade seafood program is to build more resilient livelihoods in fishing communities. It’s about improved working conditions and wages for fishermen, so they can better care for themselves and their families. It’s also about helping fishermen gain greater access to capital in the form of Community Development Premiums, as investments made with this extra income can improve community welfare.
Finally, Fair Trade focuses on environmental stewardship in fishing communities. Our NGO partners and field staff on the ground work with fishermen to improve their fishing practices and preserve marine ecosystems, ensuring that fishing remains a viable profession for generations to come.
What do you want shoppers to know when they see tuna with the Fair Trade Certified™ label?
Every dollar we spend is a vote for the kind of world we want to live in. When you purchase Fair Trade Certified™ tuna, you’re voting for sustainable livelihoods, thriving fishing communities, and healthy marine populations. You’re voting for safe working conditions, equal rights for women, and prohibitions of both slavery and child labor. Most people want to make a positive difference in the world, and with Fair Trade it’s easy. Fair Trade Certified™ tuna empowers shoppers to turn the tides for fishermen, one purchase at a time.