Aquaculture in Central Iowa

Barramundi FarmVeroBlue Farms is working to become North America’s largest land-based, indoor aquaculture company. Through its Iowa’s First Hub located in Webster City, Iowa, VeroBlue Farms is expanding its production of the barramundi fish species through a new urban farm with approximately 7.2 million pounds of production per year. VeroBlue Farms is North America’s largest land-based, indoor aquaculture company raising 5 million pounds of Barramundi a year.

Barramundi is a freshwater fish species found in tropical and semi-tropical regions ranging from the Persian Gulf to China. It can be found as far south as Australia, and as far north as India. Barramundi scored extremely high on the NuVal scoring system (mid-80s or higher), and was rated as a Green “Best Choice” for sustainability by the Monterey Bay Aquarium’s Seafood Watch program.

Barramundi is known for its firm, white and succulent flesh. It has a moist, fine-grained texture and mild flavor. This nutritious fish is low in fat and high in protein. One barramundi fillet provides the same omega-3 content as approximately 17 steaks, making this fish one of the best sources to improve heart health.Barramundi Fish

Iowa’s First Hub is a family-run operation working to provide a fresh, sustainable product from America’s heartland. Using a recirculating system from VeroBlue Farms, referred to as opposing flows technology, the system utilizes air to circulate the water in the culture tank. The system is designed to create two opposing flows of water that create compressed air being introduced on each side of the tank. Check out this YouTube video for a virtual walk-through of the farm. And because they’re raised in a self-contained environment, our barramundi have no impact on the world’s oceans. They possess all the benefits without the negatives of fish from the oceans, such as mercury, PCBs, dioxins and other contaminants.

At Hy-Vee, we are proud to support one of Iowa’s aquaculture leaders providing farm-to-table seafood. It is exciting that the operation is located in one of our very own Hy-Vee communities, right in the heart of our home state. The fish are grown in an environmentally friendly and sustainable setting which allows us to consistently offer our customers a high-quality and fresh product year-round.

Author: John Rohrs

I’m John Rohrs, seafood purchasing manager at Perishable Distributors of Iowa, a wholly-owned subsidiary of Hy-Vee established in 1982 to provide a central distribution system for perishable products to Iowa stores. In my job, I work with stores to help create more sales and educate employees on seafood. Through Hy-Vee’s Responsible Choice initiative I’ve enjoyed meeting and communicating with vendors and creating the friendships that make our partnerships work.