Responsible Choice Copper River Wild Sockeye Salmon

It’s a new year, and many people are making resolutions committing to healthier lifestyles. At Hy-Vee, we make it easy to find delicious, quality wild salmon. We have a large amount of Copper River sockeye salmon for our frozen supply this year, allowing us to offer it to you all year long. These amazing fish have extremely high fat content, high heart-healthy omega-3 content, a rich flavor and a deep ruby-red color. Copper River sockeye have a higher than average oil content due to the swift, cold waters where they live and thrive.

These fish originate from the world-famous Copper River, known for the best salmon available anywhere. Copper River sockeye salmon is Responsible Choice and a testament to our commitment to responsibly source all fresh and Hy-Vee brand seafood. It can be argued that Alaska’s Copper River sockeye are the finest sockeye salmon in the world.

The Copper River or Ahtna River is a 300-mile river in south-central Alaska in the United States. It is known for its extensive delta ecosystem, as well as for its prolific runs of wild salmon, which are among the most highly prized stocks in the world. It is the 10th largest river in the United States, as ranked by average discharge volume at its mouth.

In Alaska, sustainability of the seafood industry is so important that it’s written into the state Constitution. Not only does Copper River wild sockeye salmon meet Hy-Vee’s high standards for freshness, but it’s also fish you can feel good about eating. With the Responsible Choice label comes the confidence in knowing the fishery or farm uses sustainable catch methods.

Author: John Rohrs

I’m John Rohrs, seafood purchasing manager at Perishable Distributors of Iowa, a wholly-owned subsidiary of Hy-Vee established in 1982 to provide a central distribution system for perishable products to Iowa stores. In my job, I work with stores to help create more sales and educate employees on seafood. Through Hy-Vee’s Responsible Choice initiative I’ve enjoyed meeting and communicating with vendors and creating the friendships that make our partnerships work.